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Informal copywriting

It's like, friendlier.

Informal copy on Paramount Plus: That's like $4.99

I love the informal copy for the monthly price on this page. It’s a refreshing break from AI slop and corporate jargon.

I’m also surprised that they highlighted the cheaper option. I see the “Best Value” tag (and it’s shown first), but my eye is drawn to the blue colored box.

P.S. Why do I have to pay for four separate streaming services to watch Arsenal play? YoutubeTV and Peacock for Premier league (two services for one league is already absurd), ESPN for FA Cup and Paramount+ for Champions League. We’re back to cable TV with extra steps.




I tweaked this on Fri Jan 17 2025 00:00:00 GMT+0000 (Coordinated Universal Time)