About
tl;dr
- Design is life. I'd keep designing even if I had all the money in the world.
- I work at the edge of my comfort zone. Functional perfectionism is a silent killer.
- I believe that systems > goals. Consistency is everything.
Me in 3 minutes
I have always been fascinated by the intersection of design and technology. My first taste of this was on my dad's Toshiba laptop with Windows 3.1, where I experimented with creating tiled wallpapers on 8x8 pixel grids. I spent my teenage years creating flash websites, video game mods and 3D graphics.
I graduated with a masters degree in Architecture + Civil Engineering. I managed public construction projects at my first job, while creating infographics, websites and comics as passion projects in my free time.
I was laid off in the aftermath of the 2008 recession, and my Inception infographic went viral shortly after. I decided to switch careers.
I got my foot in the door at Publicis.Sapient, where I worked initially as a visual designer creating data visualizations for the world's biggest financial companies. I upskilled into a UX designer, owning the full spectrum of the design process.
At E*TRADE, I continued to hone my hard skills: leading design on the Stock Plan platform until it got acquired by Morgan Stanley.
I currently lead Agent Experience (AX) Design at Focused, helping clients increase revenue and efficiency through agentic UX design.
Aside from design, I enjoy playing board games and staying active: be it weightlifting, cycling, playing soccer or running obstacle courses.